civilized by man.” By 1929 she had been homogenized by 
means of the movies and photo advertising. Mere print had not 
been intense enough to reduce her to uniformity and 
repeatability and specialism.

     What a fate, to be integral and whole in a fragmented 
and visual flat-land! But the homogenization of women was 
finally effected in the twentieth century after the perfection of 
photo-engraving permitted them to pursue the same courses 
of visual uniformity and repeatability that print had brought to 
men. I have devoted an entire volume, The Mechanical Bride , to 
this theme.

     Pictorial advertisements and movies finally did for women 
what print technology had done for men centuries before. When 
raising these themes, one is beset by queries of the “Was it a